A data controller is a person or organization that determines the use of personal information. The role of the data controller can be shared by many people or organizations.

Rights and responsibilities of data controllers include:

  • establishing a lawful data process and observing the rights of Data subject s (including collecting data subject Consent s and requests)
  • issuing instructions on data processing (including appointing employees to serve as point of contact) for the Data processor – the data processor should handle data exclusively in the manner prescribed by the controller.

Read more about data controller on the Piwik PRO blog and in the resources section:


  • Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP

    We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…

  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…